Carrie Underwood, the well-known country singer and fitness buff, is entering a new phase. She’s moving on from her collaboration with Dick’s Sporting Goods and their Calia collection. Since starting in 2015, Calia became a hit, especially for country fans like Underwood. It combined chic yoga outfits with performance gear. She’s now hinting at a new yoga clothing brand that showcases her love for health and staying active.
Underwood has a strong background in music and fitness. This has greatly influenced the activewear market. With her latest project, she’s set to transform how we view trendy and practical sports clothes. Fans and gym-goers can’t wait to see what she has in store.
Key Takeaways
- Carrie Underwood launched the Calia brand with Dick’s Sporting Goods in 2015.
- The Calia line offers a variety of activewear, suitable for multiple activities.
- Underwood’s departure could signal the introduction of a new yoga clothing brand.
- Underwood has played a vital role in establishing Calia as a top-selling women’s brand.
- Fans anticipate exciting developments in the activewear space as Underwood transitions.
- Calia products feature stylish designs and functional fabrics for comfort.
- Free shipping and a 90-day return policy add to the brand’s appeal.
The Transition from Music to Fashion
Carrie Underwood has moved from country music to the fashion world. This shows her diverse talents and drive. She has become a key player in the music scene with her yoga clothing brand. This appeals to those who love working out and her music fans.
Her clothes are known for being stylish yet practical, making a splash since 2015 with Calia. Now, as she wraps up her time with Calia, it marks the end of one chapter. It’s a significant change for Underwood.
A New Chapter in Activewear
Underwood’s fashion journey matches the rising desire for fashionable workout clothes. It’s especially popular among singers who need to stay comfortable on stage. Her line offers fitness wear that fits musicians’ needs. This makes her brand even more attractive.
Thinking back on her work with the yoga brand, she considers starting a new line. It would offer stylish, yet functional, yoga wear for artists. This move could change how performers see fitness gear. It would also shift consumer views on activewear.
The Impact of a Celebrity Brand
Celebrities greatly impact fashion trends, especially in activewear. Carrie Underwood has changed how we see fitness clothes. Style matters just as much as function now. Her brand, Calia, is perfect for musicians and active people.
Underwood’s Influence on Activewear Trends
Underwood looks beyond regular gym wear. She blends country music flair with functional activewear. It’s a hit with fans. This trend combines looks with the importance of fitness in music. Calia by Carrie has items priced from $20 to $80, making fashion-forward fitness wear affordable.
Kate Hudson, Rihanna, and Demi Lovato also made their mark in this space. They have brands like Fabletics and Fenty X Puma. Each reflects their unique styles. Below is how these celebrity brands compare:
Celebrity | Brand | Price Range | Notable Features |
---|---|---|---|
Carrie Underwood | Calia by Carrie | $20 – $80 | Focus on fitness and sustainability |
Kate Hudson | Fabletics | $40 – $100 | Curated monthly shopping |
Demi Lovato | Fabletics | Similar to Fabletics | Bold colors with classic styles |
Rihanna | Fenty X Puma | $70 – $190 | High-fashion activewear |
Beyoncé | Ivy Park | $15 – $265 | Diverse range for varying activities |
The mix of yoga and musician fashion influences what we buy. It also changes fitness culture. As more artists wear activewear publicly, fans mix style with function in their wardrobes.
The Future of Calia Without Underwood
Carrie Underwood is stepping back from Calia, but the brand is ready to move forward. It’s all about performance wear that meets the needs of country artists and fitness fans. Thanks to a partnership with Dick’s Sporting Goods, Underwood’s style and functionality will keep influencing the brand.
Continuing the Legacy
Underwood’s move is a big change, but it brings new opportunities for Calia. Dick’s Sporting Goods is set to introduce more products. They want to stay true to Calia’s original mission. This means new, inventive clothes for country artists and their fans.
Calia’s impact on the activewear scene is huge. Consider these facts:
Metric | Details |
---|---|
Anniversary | Calia will celebrate two years in March |
Pricing | Sports bras around $40; tights around $70 |
Distribution | Available exclusively at Dick’s Sporting Goods (676 stores across 47 states) |
Sales Performance | Dick’s reported $5.4 billion in sales for the first nine months |
Growth Goals | Aiming to surpass $1 billion in annual sales of private brands in three years |
Brand Ranking | Third-largest women’s brand at Dick’s, with potential to become second-largest |
Investment Plans | Expansion of store space to showcase a wider assortment of Calia products |
Calia aims to stay ahead in the activewear game, reaching all kinds of audiences. Their focus on quality and utility honors what Underwood started. This ensures Calia’s continued success and growth.
Crafting a Yoga Clothing Brand
Starting a yoga clothing brand means you must understand its core idea. It’s about blending wellness, comfort, and style to attract health-focused buyers. First, you do market research. You figure out who will buy your products, like their gender, age, and how much they earn. This helps plan a line of trendy exercise clothes and chic yoga wear. By knowing what your customers like, such as fitness and chilling out, you can connect better with them.
The Vision Behind the Brand
Imagine a yoga clothing line started by a country singer. It’s all about affordable, high-quality sportswear that stands out from regular gym clothes and athleisure. Knowing where your audience shops for their clothes is key. Working with expert sportswear manufacturers boosts quality and makes your designs stand out with items like sports bras and yoga pants.
The brand’s goal is to work with pros for top customization and enough production for cool yoga clothes. A good brand strategy looks at production costs, shipping, and marketing to see if the finances will work out. A strong online presence and using social media are crucial in growing your brand and keeping customers coming back.
Building a yoga clothing brand is more than making it look good. It’s about offering a range of products for all body types, which adds inclusivity. Focusing on eco-friendly practices matters too. This way, the brand attracts those who care about the planet. With a solid base, the brand will draw both upcoming designers and fitness lovers to a lively and stylish community.
For more tips and insights on making a yoga clothing brand work, check out POPFLEX Active.
Conclusion: A New Horizon in Active Lifestyle Apparel
Cari Underwood has shifted from music to active lifestyle clothing. She combines her background in music with fitness fashion knowledge. This move is not only about changing careers but also about making clothes that fit both workouts and style.
Athleisure is becoming very popular in retail. People want clothes they can wear for exercise and everyday life. Underwood’s experience in music gives her a unique view. She can make products that stand out for their comfort, quality, and look.
Underwood’s new path looks bright. Her focus on design quality and the growing interest in active wear position her brand for success. Customers looking for unique fitness clothing will be excited by what she offers. Her designs might change how people view exercise clothes and style.